Vessi Shoes

Vessi is a Canadian footwear company known for creating the world's first 100% waterproof knit shoes, made with patented Dyma-tex technology.

THE BRIEF
I collaborated with Kitty’s agency and Vessi to create summer email campaigns focused on travel, kids, dog parents, and adventurers. The goal behind these campaigns was to test and compare the performance of the MeowMail email platform vs content their team was running on Klaviyo.

THE RESULTS
40% LIFT
vs Klaviyo holdout group, comparing revenue.

38% open rates
8% higher than Klaviyo’s performance - and 17% higher than industry standards.

$270k in revenue
Generated over 12 email campaigns.

AGENCY: KITTY’S CO
CLIENT: VESSI
DESIGNER: EMILY PRESS AND CAT WALROND