Lyft

AGENCY: BRAINRIDER
CLIENT: LYFT

I worked embedded with the brand marketing team at Lyft as a senior copywriter, overseeing creative for a team of 4-5 writers. I worked closely with multiple teams to work on campaigns including the Lyft x Vemo launch and the Lyft Pink (Lyft’s membership program) x GrubHub launch, including emails, in-app, push notifications, blog content, and paid.